Spring 2018 saw the launch of the Accurist ‘Signature’ collection –  a premium range that offered classic watches of exceptional quality, value and luxurious design features for the discerning. The timepieces were beautifully packaged to create a lasting impression of the truly British watch brand.  

Keeping the brand relevant and relatable had always been Accurist’s forte and the 2018 Christmas TV advertising campaign “Discover Your Style” celebrated individualism, quality and style through the diverse Accurist range.

2019 Trend led Innovation

Autumn 2019 Accurist launched the unique ‘Pure Brilliance’ collection with Swarovski(r) Zirconia which dances with movement, ‘Solar120’ collection transferring light into energy with 120 day power reserve and stylish ‘Retro’ collection.

2020 the story continues 

Following a successful relaunch of the brand, the coming years will see continued product development with a clear brand identity. The past 70 years tell a remarkable story of the development of one of the industry’s most famous watch companies. With the new ownership and dynamic management team committed to the company’s original principles, the future promises to be just as exciting.