January 1st 2000 saw the Accurist brand name displayed across television screens and newspapers worldwide as cameras from across the globe focussed on the meridian line and on it the prominently placed Accurist millennium countdown clock at Greenwich, to usher in the new millennium.

In 2001 Accurist’s commitment and dedication to service was acknowledged by the trade in general as Accurist became the only watch company to have been awarded the most prestigious ‘Customer Service Award’ at The UK Jewellery Awards ceremony.

In March 2003 Accurist further strengthened its original agreement to support the Old Royal Observatory at Greenwich by signing an exclusive license with the National Maritime Museum to produce a range of replica clocks and watches from the Observatory and Museum’s historic collections.