At this time a watch was still seen to be a ‘once in a lifetime’ purchase – Accurist set out to change this by introducing fashion into watches. Richard Loftus, fresh out of university, created a range of watches that was to revolutionise the watch market worldwide. Soon Accurist’s Old England watches were seen on the wrists of the famous and fashionable; Princess Anne, The Beatles and Twiggy were amongst the millions worldwide who wore the large brightly coloured watches that became synonymous with the mini skirt, Carnaby Street and London of the swinging sixties.

As the sixties developed, so did Accurist and in 1968 a Swiss office, Accurist Service Agent was opened in La Chaux de Fonds, the heart of the Swiss watchmaking industry, to co-ordinate the manufacturing and sourcing for the company.