We are pleased to announce the launch of our Accurist new website. A responsive site which is in keeping with the continuous evolution of technology, www.accurist.co.uk is fully mobile and tablet friendly ensuring an easy to navigate website across all devices.   Clear watch categories for men and women are a key feature enabling you to easily find specific products at your nearest Accurist retailer.  To enhance your experience, the site also offers ‘Recently Viewed’ feature as well as a ‘You May Also Like’.  In addition to detailed information on each product, the site boasts a news section, which will give you new content as well as ensure that the site is constantly kept up to date.

Crucially, from a product point of view, the site features a brand new collection of Accurist essential wrist attire.  Having led the way in making watches of exceptional quality, style and reliability for almost 70 years, we can reveal this new product line alongside the website launch, truly cementing its place as a household name in British watch design. In keeping with the new website launch, all in-store point-of-sale feature the new product offering for men and women, our new Accurist branding refresh from last year, as well as the new exciting advertising creative.

As a brand, our Accurist heritage is richly combined with a razor sharp point of view, constantly on the lookout for new inspiration that will lead to new and exciting product designs.  We appointed Arch Creative to design and build our new website to reflect these values.  Trevor James, Brand Director of Accurist, said of the new website launch and working with Arch Creative:

“At Accurist we always strive to stand out from the crowd and I feel the new website really does that. We’ve loved working with Arch Creative, they bring a wealth of experience and have produced something that is distinctive, contemporary and enhances our customers’ experience. We’re very excited to unveil it.”

Luke Harrison, Creative Director of Arch Creative said:

“We were thrilled to be invited to work with Accurist in crafting their new website. Our brief from the brand was to develop a modern, fresh looking site that embraced the newly re-launched brand and our desire was to create a forward-looking design that didn’t neglect the brands’ history or alienate its existing customer-base. The resulting site is one that both Arch Creative and Accurist can feel proud of and have confidence in, it’s the perfect platform from which to re-launch this classic brand.”